Puma
2013-2015
Role
Product Marketing Specialist
Product Type
Physical
Industry
Retail
Overview
In my role at Puma, I led product marketing efforts for key accounts such as top educational institutions and major retail partners, focusing on expanding and enhancing these crucial relationships through strategic product offerings and customized marketing initiatives.
Market Insights and Influencer Engagement
I utilized in-depth market analysis and direct client feedback to adapt our product lines, improving relevance and customer satisfaction. Coordinating with athletic brand ambassadors, I crafted campaigns that boosted product visibility and adoption, aligning these efforts with Puma’s strategic objectives to maximize impact.
Strategic Account Management and Collaboration
I led key account management, enhancing relationships with major educational and retail partners. This strategic oversight significantly increased Puma's market presence. Collaborating closely with sales, product development, and marketing teams, I ensured that our product strategies were fully aligned with client needs and market dynamics.
Outcomes and Reflection
At Puma, my strategic focus on key accounts led to a noticeable increase in market presence and customer satisfaction. By aligning product offerings with client needs and leveraging influencer engagement, we enhanced product visibility and adoption among top educational institutions and major retail partners.
This experience taught me the value of strategic partnerships and the importance of adapting product strategies to meet client-specific demands. It reinforced my belief that effective collaboration and targeted marketing are crucial for driving growth and strengthening market positioning.