GlaxoSmithKline
2014-2016
Role
Product Launch Manager
Product Type
Physical
Industry
Consumer Health
Overview
At GlaxoSmithKline, I managed the launch campaigns for a high-profile portfolio including Lucozade Energy, Lucozade Sport, Ribena, and Panadol Extra. My role centered around orchestrating comprehensive activation efforts across major sporting and retail events.
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Impactful Launches
My strategic oversight ensured that each product launch not only met but exceeded our objectives, maximizing impact and visibility in competitive markets. My role was pivotal in maintaining smooth activations that significantly boosted brand presence and market share.
Strategic Coordination
I led cross-functional teams—encompassing product management, sales, marketing, PR, and customer experience—to ensure seamless product launches. This involved meticulously coordinating all efforts to keep teams aligned with agreed-upon milestones.
Outcomes and Reflection
During my time at GlaxoSmithKline, the product launches I managed for brands like Lucozade and Ribena not only achieved, but often surpassed, our targets. By effectively coordinating efforts across product management, marketing, sales, and other key teams, we were able to enhance brand visibility and capture significant market share in highly competitive environments.
This experience taught me the importance of seamless cross-functional collaboration and strategic planning in driving successful product launches. It reinforced my belief that when teams are perfectly aligned and every detail is meticulously managed, the impact can be transformative for both the brand and the market.